Produced in the southern part of Senshu, these high-quality towels are known for their excellent absorbency and minimal shedding. They remain soft and fluffy after every wash.

Representative of the 600-year-old traditional cotton weaving techniques. Senshu towel has been following the unique manufacturing method called “Atozarashi”. Atozarashi method consist in bleaching and washing process at the very end of towel weaving process. It means all the impurities such as glue (used to weave towels), oil (naturally presented in the yarn) are all cleanly removed at the very last moment. So that the original water absorbency possessed by the yarn is maximised. 

Senshu towels are highly regarded domestically and internationally, much like Imabari towels.