Sou‧Sou is a renowned brand from Kyoto in creating modern design based on Japanese tradition, especially in textile product.  This bath towel is made in Imabari City, the high quality is guaranteed. 100% cotton.

Imabari Towel Japan

Imabari is located at Ehime Prefecture in Shikoku. It is the most reputed and the largest towel production center in Japan.

Imabari Towels have extremely high standard in terms of material selection, dyeing and weaving technology. The towel must pass the series of quality standards of "Shikoku Towel Industrial Association"  to allow to use the quality trademark. Imabari towel with this trademark is excellent in water absorption,  delicate and soft to the touch. It is also safe for infant, no fading and durable.

Feel the heartfelt hospitality, and excellence of quality that only Imabari Towels can materialize.